The UK's most trusted funeral director discovery platform
Partner with Vale to reach thousands of families searching for a funeral director near them — with fully transparent pricing, verified family reviews, and no pressure sales tactics.
No contract · No monthly fee · 3.5% commission on confirmed bookings only
Profile views
1,284
+12% this week
Quote requests
47
+8% this week
Conversion rate
34%
+5% this week
Enquiry trend — last 8 weeks
Vale can help you…
We're transparency experts, so you don't have to be.
With more families finding care online than ever before, Vale is uniquely positioned to help providers increase their online visibility and attract more informed, high-intent customers.
- Reach 24,000+ families searching every month
- CMA-compliant pricing — zero extra work
- Verified reviews that families genuinely trust
- Direct enquiries — no call-centre intermediary
- Cancel any time — no lock-in contract
Reach families actively searching
Vale families have already decided they need a funeral director. They arrive on your profile informed and ready — no cold traffic, no tyre-kickers.
Free to list, forever
Creating a profile, publishing your prices and collecting reviews costs nothing. We only earn when a family chooses you — fully aligned incentives.
Verified family reviews
Every review on Vale is tied to a real arrangement. Families trust your ratings because they know they can't be gamed. Your reputation becomes your strongest sales tool.
Higher enquiry-to-booking rate
Because families compare your prices and reviews before contacting you, the enquiries you receive are far more likely to convert. Less time quoting, more time serving.
You'll be in good company
Vale works with directors accredited by the UK's leading funeral industry bodies
Meet your Vale Partner Dashboard
A secure portal giving funeral directors live enquiries and a window into their marketing performance — all in one place.
Manage Your Profile
Update your pricing, photos, team bios, opening hours and service list at any time. Changes go live instantly — complete control, always.
View Quote Requests
See every family enquiry in real time. Contact details, service type, preferred date and budget — everything you need to respond quickly and win the booking.
Monitor Your Performance
Track profile views, enquiry volume and conversion rates week by week. Benchmark your pricing against local competitors and act on real data.
As seen in
Vale's pricing model
Simple, fair and fully aligned with your success. You only pay when Vale delivers a result.
Free
+ 3.5% commission on confirmed bookings only
- Full public profile with photos and team bios
- CMA-compliant pricing display
- Verified family reviews
- Direct enquiry inbox
- Basic analytics dashboard
- Listed in search results by relevance
£79/month
+ 2% commission (reduced from 3.5%)
- Everything in Standard, plus:
- Gold Assured badge on your profile
- Priority placement in all search results
- Dedicated Vale account manager
- Advanced analytics with competitor benchmarking
- Quarterly Vale quality audit & certificate
Ready to see a demo of everything Vale has to offer?
Get in touch and a member of our team will walk you through the platform.
Don't just take our word for it
Hear from funeral directors already growing their business on Vale.
“Since listing on Vale our enquiry volume has increased by over 40%. The families who contact us have already read our reviews and seen our pricing — they arrive ready to make a decision. It has transformed how we work.”
James Hargreaves
Director, Grace & Powell Funeral Directors
London
“Vale has levelled the playing field between independent directors like us and the national chains. Our reviews are front and centre, and that's what families genuinely care about. We've never had more meaningful enquiries.”
Sarah Mitchell
Owner, Willowbrook Funeral Services
Manchester
“The dashboard benchmarking is something I didn't know I needed. Seeing exactly how our pricing compares to the local area has helped us make much more confident decisions. The verified review system is also a genuine differentiator.”
David Keane
Principal, Ashbrook & Sons
Birmingham
Frequently asked questions
Everything funeral directors need to know about listing on Vale.
Ready to reach more families than ever before?
Join hundreds of funeral directors who have already listed on Vale. Set up your profile in under 10 minutes — no commitment required.