Legal

Privacy Policy

Last updated: July 2026

What we collect

When you search Vale, we don't require an account or collect personal information. If you submit a quote request or a review, we collect the details you provide (name, contact information, and your message) solely to pass to the relevant funeral director or to publish your review.

Funeral director accounts

Provider accounts store the business and contact details needed to run a listing — name, address, phone, and the content you choose to publish (prices, photos, team, hours).

How we use it

Quote request details are shared only with the funeral director you contacted. We don't sell personal data to third parties or use it for advertising.

Cookies

Vale uses only the cookies required to keep you signed in and to remember your session — no third-party tracking or advertising cookies.

Contact

Questions about this policy, or requests to access or delete your data, can be sent to hello@vale.co.uk.

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